The Emotional Expression Of Animal Graphics In The Poster Design

With the development of social civilization and progress of the times,advertising's influence in people's lives continue to deepen,more and more businesses also increased the advertising investment,promote the advertising effect on people's psychological and emotional,and stimulate consumption potential,the goal of promotional merchandise,in the increasingly fierce competition in the market,various forms of advertising not only in the design of more creative,fully using the various modeling elements to attract consumers attention and in advertising platform,actively with modern information technology,full of art,emotion,creative modeling elements to enhance the advertising effect.As the widest and most closely contact with the human animal,it is often used in a variety of advertising design,rich and varied forms of animal in nature,and has the profound cultural connotation,can for the advertising audience quickly understand and accept.Different design objectives and forms,advertising in the form of animal is not consistent,in order to make the advertisement visual effect more clear,vivid,in animal shape design,not only to fully integrated the content and characteristic of the products,but also to meet the aesthetic and emotional needs of people in modern society,with vivid,full of creative animal forms to convey product information,to achieve the desired effect of advertising.The in the analysis of the types in the form of animal morphology were comprehensive analysis,and combined with the actual case,delve into animal form in advertising in the technique of expression and characteristics,and to print ads,outdoor advertising and other forms of advertising in the form of animal were careful to explore.