Contemporary Poster Research In Iconology

Contemporary poster design is the main medium for advertising visualization. Poster is produced and enriched along with the social development and technology progress. As a carrier for transmitting and persuading, it is undoubtedly a kind of social behavior. Images and the correlation between them can reflect the ideology and spirit of different generations. Every poster is completed under its particular social background. The emerging images can be well presented in the design, yet design can also expand the influences of images. The development of the contemporary poster is a result of its seeing the history in eyes of reality and art, and recording to promote realistic ideal by visual documentary. Originated from traditional western iconology study and based on the booming industry, poster design is becoming a new subject with brand new views and scientific method. The subject is to analyze and have a research on discussing the meaning of images symbolism transmitting thoughts from the standpoint of iconology. This thesis goes about the phenomenon of contemporary poster design, using iconology study methods to discuss its symbolism, changes and development continues. Uniting from logic and historical photograph, the research solves problems referred to in some degree; hence it has realistic and theoretical significance.