Fast Fashion And Slow Fashion Brand Interpretation

The word fashion from the 14 th century in Europe,when the fashion only belongs to the aristocracy,emerging nobility,wealthy upper class businessmen,and when people look to fashion as a very frivolous,very surface of the blind pursuit of finery behavior.With the rapid development of the times,fashion is increasingly being accepted by the people,and even love,getting close to people's daily lives,more and more popularity and diversification.With the development of fashion,fashion is divided into two major expenditure-that fast fashion and slow fashion.Fast fashion name suggests,is fast fashion,modern fashion is to make a quick response,led the global fashion trend.And from design to production to sales and the pursuit of the efficiency of the fastest speed,fundamental changes in the period of about twice a week,around us some fashion brands such as: ZARA,HM,GAP,MUJI,etc.are representative of fast fashion brand.Conversely,slow fashion is a kind of slow fashion,it is the pursuit of a timeless classic and fashion,but also the pursuit of a more rational fashion,advocated higher quality and difficult to replicate the image of another slow fashion Interpretation is also kind of luxury,like the famous HERMES,CHAENL,DIOR,PARDA mused slow fashion represent the brand.The "fast fashion" and "slow fashion" no better or worse,just as the ups and downs of the economic tide,branding occurs when they carried bring people more inspiration and thinking.This paper mainly want from fast fashion and slow fashion production,value,design features,promotion marketing practices of several factors to analyze and determine what is the reason the final decision fast fashion and slow fashion brand influence.A typical example of the use of the brand and to illustrate the differences between specific analysis of their brand culture,design,emotion,marketing strategy,the last chapter of this paper will be fast fashion and slow fashion summarizes the development and prospects.