Fashion Lifestyle And Design Strategy

Nowadays,with the fast-changing world and high development of China, people clothing life quietly changed the new fashion. In the new world,fast fashion as a new look came into being in the background of the rapid development of Science and technology, information and the natural environment of rapid climate change . Chinese apparel industry gradually changing from the past mass production of traditional manufacturing mode into the fashion industry of many varieties, small volume, high quality and rapid response system . And domestic consumers are beginning to pursue consciousness of national culture, emphasized the fusion of fashion and localization, fashion characteristic of this stage, increasing emphasis on creativity ,culture, texture and values.Domestic fast fashion clothing brand designed to respond flexibly in the new life style, leading the fashion trendy. To difficulties of market economy in recovery, in particular, these fast fashion clothing brand design and display adopted their new strategy and achieve greater success. This brand of avant-garde and modern design and display of information for Chinese apparel brand of the enterprise and the consumer has lessons and guiding significance of the social and cultural life.