Thinking On Development Situation Of Animation Image Design In China

For China,animation industry is already not a new concept,but there are many problems in the development,and it is slightly inferior compared with developed countries.In the occupancy of animation market in China,original animations which are Chinese or joint-ventured(including HongKong SAR and the Taiwan region)only occupy 10%of animation market in China.While Japanese animation products occupies about 60%of animation market in China,and European and American animations occupy about 30%.As there is still a certain gap in original ability and technology comparing to America,japan,Korea and other countries,together with other reasons,such as that the limited television broadcasting resources cause that many productions are difficult to be broadcasted,all restrict the development of animation industry in China.In fact,there is a very powerful development potential for animation market in current China.For example,the circulation of Comic Guests,the animation magazine with maximum circulation in China,is more than 6,500,000 in month,meanwhile it is also the second largest animation magazine in the world,and is next only to Weekly Shonen Jump in Japan.However,in such a huge market,you can hardly find a unique Chinese animation star that is famous at the international level.Under the age background taking originality as theme,more and more countries come to realize that there is a huge economic benefit hidden behind the animation industry,which makes the competition of animation market increasingly intense.As visualization is the most important part of animation industry,so the animation image is the soul of the whole industry.A well medium is required for a good animation movie,which can be used to fully express the plot and character of the story and cause the resonance of audiences.After the deep study,it can be found that there still are some phenomenon for animation image design in China,such as the simple expressive form,old-fashioned and flat sculpt and backward design thinking which is after the development of society and animation market.In addition,with the rapid development of Internet and mobile Internet,the reading habit and aesthetic appreciation of users has changed radically,we shall suitably modify and upgrade the design thinking in time,and based on the taste and demand of more people to create excellent animation productions which are in line with time feature and high quality.Except the creative content shall be improved,the problems of broken animation industry chain and imperfect development are existed in China.The animation character with unique personality charm has profound artistic value,and the derivative products also contain huge cultural value and commercial value.The exploratory development of animation image design is not merely to study a certain visual style,the successful creating process of classical animation image on the international shall still be contrasted and studied.For example,the animation industry of America and Japan is far ahead of our country,it is largely because that there is a comparatively complete industry chained mode development mode in there animation industry.To create an animation star,except that the animation movie is demanded to play on Television Station in the long term,other fields,such as television,movie,anime derivative products and others,are also demanded to complete the all-around marketing.The perfect development of animation industry chain needs to involve various industries and fields,realize the multi-industry and cross-regional cooperation,let enterprise,network,government and other interact adequately,and form the mutual form industry operating mechanism that various kinds of resources and benefits can be shared.