The Augmented Reality Motion Display Design Of YUELU ACADEMY Academy Cultural And Creative Products

Yuelu Academy is a cultural treasure in Hunan Province. It is one of the four famous academies in ancient China. After two thousand years of baptism, it has its own unique cultural connotation in literature, history, architecture, landscape, aesthetic philosophy, etc. The virtual Yuelu Academy project, as a sub-topic of research on creative design of public services technology based on the regional culture of Hunan province, promotes the fusion and integration of creative design, image promotion, industrial art and other special industries by digitized cultural integration, model update and technological innovation, thereby developing and promoting the emerging cultural industries and culture industry upgrading. Moreover, it uses the power of modern network technology to push forward the international promotion of traditional culture brand of Yuelu Academy.Based on Augmented Reality technology, this paper had reflection and practice on the topic of exhibition design of Yuelu Academy's cultural and creative products, which mainly focused on the significance of the academy cultural dissemination in the following two aspects:1. Improve the dissemination efficiency of cultural and creative products of the academy through visual expression; 2. Promote the understanding of the public on academy landscape from different angles through design artistic expression.This paper first discussed the relevance between new media technology and traditional Chinese culture. Although they are built on two distinct periods and ages, in the information age, there is a significant and effective contact interaction between them. Then this paper analyzed the display application of combining new media with traditional culture in the form of case studies, carried out preliminary investigation on users, and drew the necessity to spread, transmit and develop Yuelu Academy's cultural and creative products through the new media technology platform.In the practice part, this paper first elaborated the important evolution in the transmission mode of traditional Chinese culture, that is, the traditional prints, books, wood products and in-store local operation mode have been gradually assimilated by the digital technology and platform. In this trend, it is imperative to integrate Yuelu Academy's cultural promotion with new media technology. In the practice process, I mainly used graphic design software like Illustrator and Photoshop to create static-frame planar graphics and cultural innovation product postcards, conducting moving map visual performance with After Effects'motion2 plug-in and other tools, plus utilized CINEMA 4D, Unity3D and other 3D software to model and implement enhanced reality software, thereby producing a set of results of augmented reality display design experience.The innovation of the thesis lies in the following part:First, the author puts forward the topic that the new media technology should be combined with the display of Chinese traditional cultural products. Next, the author constructs the garden landscape from the view of the visual design in a funny way. The author makes the two-dimensional figure dynamic by using figure and video processing software. According to the landscape environment and the prospect, the dynamic styles are constructed. In addition, the author puts forward the basic method to make the landscape prototype a visual plane. At last, the author shows the cultural creation through the way of enhancing the reality. Under the spread trend of digital platform, the demonstration and the promotion platform of cultural creative products shifted to the mobile terminal. That the pattern of dynamic figures and the three-dimensional visualization is virtual can help it merge the real display room. Therefore, more possibilities can be formed.It cannot be denied that that because of the limitations of personal ability and knowledge, this paper cannot really solve this complicated and enormous technology and design problem, but through this thinking and practice sharing, it is hoped that this paper can break the ice and attract more people to pay attention to and participate in the design proposition of integrating new media with Yuelu Academy's traditional cultural dissemination.