The Digital Visual Design Of The Couplet Of Yuelu Academy

In his report to the 19 th national congress of the communist party of China(CPC),General Secretary Xi Jinping instructed: "strengthen cultural confidence and promote the prosperity of socialist culture." Here the emphasis is laid on "cultural confidence","cultural innovation" and "cultural prosperity".With the rapid development of the society and the development of network technology,digital media,characterized by digital communication,has penetrated into every aspect of people's work and life.Under the background of the digital age,digital media art and traditional culture will have larger development space,so this design plan in parts of the yuelu academy couplets as the carrier,using C4 D paper-cutting style to fusion and innovation,on the video in the form of visual creation,explore the inherent in the traditional cultural form in the form of a unique novel visual view into the audience,and promote awareness and acceptance of yuelu academy,realize the function and the combination of artistry,in let visitors to have a better understanding of the yuelu academy at the same time,also can promote the economic development of yuelu academy.This thesis,we mainly adopt the methods of literature research,investigation and experience summary,and take some couplets of Yuelu Academy as the research object.Firstly,we collect and analyze the relevant historical,ideological,architectural,decorative and other data of Yuelu Academy,and select and sort out the effective information that can serve the design.And on the basis of sorting out,according to their own understanding of the selected couplets,the design of the screen split mirror,in order to form a basic design framework and ideas.Then,the design of the first draft for repeated consideration,consultation with teachers,and to improve.Finally,the improved and optimized split rendering is combined into five complete short videos.The main purpose of the design is to enable some traditional culture of Yuelu Academy to cross the barriers of words,present in front of the public with a new visual experience in a more intuitive short video way,so that the audience can have a stronger curiosity and interest in Yuelu Academy after watching the video picture.This design project focuses on how to connect the couplets of yuelu academy with the historical and cultural landscape of yuelu academy,and presents them in the form of vivid and interesting short videos.The main purpose is to make some traditional cultures of yuelu academy overcome the obstacles of writing and present them to the public with a new visual experience in a more intuitive way.This form can also be used in museums,Dunhuang monuments,the great wall and other historical and cultural tourist attractions.At the same time,the design works can be directly spread in the Internet as advertising,which can play a good role in promoting Yuelu Academy.