Research On Culture Promotion Of The Confucius Institute Of The Prince Of Songkhla University

Culture dissemination and promotion is a major strategic objective of national soft power competition. Based on Thai prince of songkhla university Confucius institute of the Chinese cultural activities as the research object, to prince of songkhla university Confucius institute culture promotion model for the status quo and case study, combined with the author in 2016 The prince of songkhla university Confucius institute courtyard the first phase of the Chinese language and culture of calligraphy camp activities through the case analysis teaching, like innovation and deficiency of current cultural exchanges to other Confucius institute in the future on the related activities to promote Chinese culture to provide certain reference and alert. This article is divided into five parts altogether.The first part is the introduction, the main topic of the research background, research purpose and significance, research status and show the predecessors'research results and analysis, and specific research ideas and methods are put forward.The second part briefly expounds The prince of songkhla university Confucius institute court investigations into Chinese teaching, including an overview of the Confucius institute of Thailand, The prince of songkhla university Confucius institute school faculty, mission, the status quo of Chinese teaching and cultural activities to promote the profile.The third part mainly through to the Confucius institute of the prince of songkhla university curriculum, partner, audience and teaching evaluation system of investigation and detailed analysis The prince of songkhla university Confucius institute Chinese teaching situation of the courtyard.The fourth part combined with hole courtyard culture camp activities case analysis specific cultural promotion mode. Mainly divides into the curriculum, the promotion activity, performance analysis, three plates, concrete from prophase investigation, communication, preparation, activity of concrete in link, later questionnaire assessment five aspects carries on the analysis, summary and reflecton.The fifth part is case analysis combined with hole courtyard culture camp activities specific cultural promotion mode. Mainly from the investigation communication , preparation, activity of concrete in link, later questionnaire assessment five aspects carries on the analysis, summary and reflection.The sixth part is the conclusion, through the connotation of cultural promotion, carriers and channels to promote culture, cultural promotion strategy and direction of the three aspects in this paper, the author of some experiences and Suggestions to promote culture.