Investigation And Research On The Rural Film Screening Project In Hunan Province

In order to solve the problem that the farmers and herdsmen are difficult to watch movies, the State put forward the rural film screening project. Local government of Hunan province gives a positive response on the call from the central departments to do a good job of rural film, and initially builds a network of rural film across the province. In modern China, as one of the key projects of rural public cultural service system, the rural film screening project has a very important significance and research value.The growth of the rural film screening project in Hunan province is ascribed to the factor of technology, capital, talent, and it also has a close relationship with the protection of sources that the proprietors and issuers provide. With the development of rural economy and the prosperity of rural culture, the project is committed to meet the spiritual and cultural needs of the peasants; it faces the development opportunities of service transformation, and meets the current difficulty that the number of the peasant masses watching the movie is insufficient. This article mainly uses the research methods of questionnaire and on-the-spot investigation. In order to find out how the rural film screening project to attract audience attention and complete service mission, this paper study the project at the grass-roots implementation of the status quo and the deep reasons for the low enthusiasm of farmers' viewing.As a public cultural service, the rural film screening project in Hunan province ensures that the government is required to complete the task of public film screenings. At the same time, it is using a conscious way through market exploration to gradually reduce dependence on government financial subsidies. But in order to face the requirements of the task at all levels of government, the grass-roots film company has formed the execution logic witch takes the administrative task index as the demand, and ignored the demands of the peasants in the process of the top-down operation, which affected the actual screening effect of the rural film project. In order to solve the problems above, the paper proposes that the rural film screening project in Hunan province can take the development path that superior departments and subordinate departments have cooperation and the public benefit and the market have common growth, which can solve the fundamental problem of the rural film screening project in Hunan province.This paper is a preliminary study on the development of the rural film screening project in Hunan Province, aims to find a suitable development path of the project. Through this research, we hope to sum up the fundamental problem of the rural film screening project in Hunan province. And it is hoped that this study can provide some reference for improving the implementation effect of the project...