Visual Image Import Method Research And Result Analysis Of Real Estate Brand

"People rely on clothes horse with a saddle," From ancient times, the brand image all the time to enrich people’s lives, the last two years and even had a " appearance Association " such extreme popular vocabulary to describe the reaction of the modern humorous quest for beauty more to the more intense. There are so many words:"Three looks, seven dress." Appearance, not only refers looks sweet, dress, dress and other factors are equally important, and everyone wants to show themselves better to the public, to increase public recognition of their own degrees. So popular to say, clothing, jewelry, cosmetics, is to own a brand image; VI visual identity system is to create a brand image for the product. Brand image, has penetrated into every little detail of our lives, all-pervasive."We do not produce water, we just nature’s porter." This is the farmer spring2012-2013slogan, expressing the natural process of the production of ideas do, but there is no phrase slogan and beautiful brand image, and who would pay. Today’s society, establish a brand image is to the advantage of themselves or their projects is extremely important means to convey to the outside world. The first chapter of this thesis, with their own ideas expounded the meaning and importance of VI visual recognition system, analyzes the current status of the real estate development, brand development of the domestic market and the local market macro conduct a comprehensive study to explore the effect of analytical and in-depth. The second chapter of the paper, according to the guidance and experience with actual cases accumulated in the internship supervisor, explained the necessity and practical point VI real estate brand visual identity system to import applications to help the case, and the current real estate brand the image of the various problems existing in the development put forward some solutions. The third section of the paper, VI visual image system for the import of major real estate brand communication channels are analyzed in detail, emphasizing the designer not only pay attention to the design itself, but also the flexibility to use different communication channels and effective means of communication, in order to better boost the real estate business branding and communicationsThis paper seeks to break the conventional narrative papers, without excessive removal of allusive and learn, and more in-depth analysis of the actual case to illustrate the hope that can be combined on the basis of practice in theory, to express some more practical experience, made even more feasibility floor execution ideas for projects fueled in actual promotion for small and medium real estate companies to build brand image, enhance brand awareness, to get long-term development of its brand image more deeply.