Under The Thingking Of Internet Fan Film Studies

In 2011,the high cost of small box office movie "Far Cry" became the beginning of "fan film" in the mainland of Chinese film industry.With the cross-integration of the Internet economy,cultural and creative industries and growing film and television content industry in particular,under the background of economic development in the high-speed fans,"fan film" showing a spurt of development boom in 2015."Fan film" neither purely aesthetic concept of the movie,and not only the industry concept,to some extent,"fan film" With the Internet economy is increasingly widespread,in the film industry coincides with the "fans economy" business opportunities to achieve their creative film culture transformation product,it's available for the development of the film industry provides a new opportunity.This article was released “fan film” which nearly two years as the research object,placing it in the wave of the Internet age,the use of the theory and method of combining work,Evolution and significance of the development thinking "fan film" In the role of the Internet thinking.Firstly,the current situation and on Internet movie "fan film" to sort out and reviewed by scholars of the age of the Internet,the analysis of the film industry and the "fan films",summed up the intrinsic link between the two: the Internet Movie although conceptually "fan film" different,but both have to undertake in the form of links and features.Then from the evolution of the media,audience segmentation,age and other factors on the rheological type a "fan film" analyze its development.Secondly,the Internet thinking mode of operation and characteristics of cultural sociology movie fans is the innovation of this article.On the basis of analysis of a large number of video works,the author thought that the Internet is derived from the "audience thinking," "cross-border thinking" and "Social Thinking" Analysis of the past two years "fan film" The reason why all the blowout development reasons to explain "movie fans' thinking in the Internet functioning show the characteristics of the specific performance of marketing communications fans subjectivity highlights,full polymerization of trans-boundary resources and social media.From a deeper perspective,"fan film" is essentially a sociological phenomenon typical cultural significance."Fan film" core logic is that by creating from "medium" to "life" cultural imagination and build models of star fans audience of fans idol group cultural psychology,and then extended by the "individual" to "Community" Cultural Consumption thereby completing the ritual consumption behavior of their fans group guide,and it is the audience for fans idol "revelry" and "irrational" meaning worship,"fan film" media and the Internet together constitute the fans of revelry field.Finally,the author part presents a critically thinking of the controversial moment "fan film",summarize the controversy and positive significance,and propose new directions for its cultural and creative development.