Strategic Thinking And Project Of South Of The Five Ridges And Creative Park Construction Planning

Since1990s, in order to improve the soft power of the national culture, many countries have been re-considering and drafting the development strategies and policies for the cultural industry in the new century. Those policies had something in common, that is those policies were meant to meet the global challenges, strengthen the cultural commitment, promote the social harmony, increase the civil creativity and develop the regional economies, which reflected the new trend of the global cultural development. Therefore cultural and creative industry emerged and has been showing the prospect of development. In these years, many cities in China have been paying great attention to the establishment and development of cultural and creative parks and therefore the constructions of the cultural and creative parks boomed. GuangDong is a economically developed city, however its cultural construction is always fallen behind its economic construsction. Based on this background, this paper issues a concept of South of the Five Ridges cultural and creative park construction, this research aims to analyse the certain cases according to literature documents and on-the-spot investigation, and then make suggestions and coutermeasures for the reference of establishment and development of South of the Five Ridges cultural and creative park. The research founds:1. cultural and creative industry is an "energetic industry", it can improve the soft power of a country;2. the positioning of the function of the cultural and creative park must be based on the actual development itself and the adjustment of function of its city;3.South of the Five Ridges cultural and creative park projects are mainly on the parts of cultural and creative industry, medical and health industry, cultural animation industry.4. the emergence of GuangDong cultural and creative industry was later than the one of western developed contries. They have a big difference between their regulations, effections, scales or qualities. However, GuangDong is on important period to improve its economic structure, transit the economic system and the social structure; cultural and creative industry is playing an important role of a new round of industrial upgrading in GuangDong and showing a great prospect because of its content of knowledge, cuture and creativity and its value-added ability and its commerce agent service ablity.5. the elements of valuing the development of cultural and creative industry are various. Mainly there are5factors which are policy, caplital, cuture, environment and talent. Policy guides the strategic target and the planning of industrial development; capital and creative industry are connected to each other; efficient and developed financal market promotes the development of creative industry; the affection of tranditional cultural industry to the creative industry development is uncertain, the extent of cuture from creative product affects the supply and demand situation. Environment promotes the atmosphere of creativity, improves coupling efficiency between creative industry and economic development, forming a great coordinated relationship between them. talent makes the difference of creative products, Raising creative talents becomes the important advantage factor of creative industry, which inspires the development of our national cultural and creative industry.6. It displays the various types of foreign cultural and creative parks. Its constructs the foundations of the ecosphere model of the cultural and creative park industry which so called "mega river watershed model" by the author, the economic dynamic model of cultural and creative park which so called "the route of ocean trading model" by the author. With the theories of these two models, it extracts the meaning of the "successful genes" of domestic and foreign cultural and creative parks.