A Case Study Of Public Equity Raise Of Hua Ren Film Company

With the era of Internet financial,the financing model of equity-based crowdfunding Appeared.Whose effect exciting.It makes more and more ordinary people with a small amount of money, become a shareholder.They can participate in the equity investment and involved in the small and medium sized enterprises to share all the possibilities for the future.At the same time,with the intensification of market competition, industry regulators have begun to pay attention too. They will carry out the pilot work to write the government report.Specifically, the nature of the equity is the essence of equity investment, the lack of funding for start-ups through the Internet equity investment and financing platform, the fund needs to be displayed to investors,and to sell a certain percentage of the shares.Interested investors through investment shares, which together with the enterprise to bear the risk, in order to obtain a higher growth in the future earnings. It will start the project to connect with investors,improve investment and financing efficiency, and create a new model of small and micro enterprises in the mobile Internet era of financing.The model of equity-based crowdfunding appears with the need of time.For the traditional entrepreneurs and innovators, they often have excellent ideas;For a large number of small and medium micro enterprises, are facing the era of rapid development opportunities. However, they are faced with a common problem: lacking financial support. On the one hand, the model of equity-based crowdfunding is response to the call of "public entrepreneurship, the highly innovative", stimulating the passion of public capital investmentand mobilizing the enthusiasm of the people to participate. while the raise public platform of China had been successfully raised 4.666 billion in the first half of 2015.On the other hand, it create a new financing channel for the micro and small start-ups and solved the needs of venture capital. And thirdly,as a strong complement to the capital market, which is conducive to building our multi-level capital market.In this view, we use literature research, SWOT analysis, statistics and case analysis and other methods, with the case of hua ren film company, who has a stories of public to raise equity Successfully. From the view of financing difficulty of start-up and medium micro enterprise, to research the financing models of public equity. By the terms of the new financing model innovation, validity of meticulous research, based on the affirmation of its development importance improving reasonable suggestion to improve the financing situation for small and medium-sized enterprises.In conformance with Internet innovation and inclusive finance, while explored a new financing channel for the small and micro enterprises.