The Research Of Smart Apparel Store Design Based On Service Design Strategy

With the development of Internet and information technology, the new consumption pattern brought by the rapid innovation of E-Commerce is gradually penetrated into people's daily life. Thus, the traditional retail industry especially the apparel retail has been subjected to a considerable degree of impact, which has to face enormous pressure of transformation and innovation. In the coming of the experience economy, people start to pay attention to the service experience, so that the service design is becoming more and more attractive and assumes more responsibility as a new design strategy. Therefore, this article based on the service design strategy, tring to guid the smart apparel retail store design research which aims to bring people high service experience under the trend of intellectualization.This article begins with the theoretical study of service design concept, including the service design concept, service design principles, service design tools and service design process. Through the apparle retail store, the existing intelligent technology and analysis of smart retail store application cases based on service design strategy, to explore the fields and value in the application of smart apparel retail store design based on service design strategy According to the theoretical analysis of the service design concept and the discussion of the intelligent transformation of apparel retail stores, summed up the design principles of smart apparel retail stores under the concept of service design, including the principle of digital service interaction, the principle of human nature of intelligent technology, the principle of interactive form's diversification, the principle of personalized service experience and the principle of Intelligent contact alignment. Then, basing on the design principles, the paper summarizes the smart apparel design methods, which including:drawing service blueprint, expliciting service evidence, optimizing service flow, creating service touch-points and import ing self-service.Finally, the design practice of this study selects the fast fashion apparel retail store as the design object. Through the investigation and summarization of the customers' shopping process and basic requirements, as well as the service blueprint drawing and the analysis of the service touch-points, found that the existing fast fashion apparel retail store's relatively weak service parts and points. And then put forward the concept of fast fashion smart apparel retail service process. The design results eventually include the service system and intelligent hardware terminal design of fast fashion smart apparel retail store (smart display rack, smart fitting room, smart self-service cashier). The design practice is aimed at testing the design principles and methods mentioned above.This paper not only expands the design dimensions of apparel retail store from the aspect of service, but also provides a reference for future related research.