Demand And New Media

Human demands is the forward fundamental impetus to the development of human beings in all areas and media appears due to the spread and continuation of human instinct.The rise and development of new media are new breakthroughs of human communication in medium-level since the mid-20 th century,which allows the information industry to evolve into the most significant industry during social development.Knowledge and information have become an essential element and major resource of productive force development and the trend of appears in human society.Besides,the rise of globalization has an inseparable connection with the generation of new media.Different communication types demonstrate a tendency of convergence and integrated multi-function in new media,especially in the Internet.As a result of the media convergence,the information transmission of new media has a characteristic of high speed,high quality,excess,diversification and wide range.The identities of information communicator and audience have gradually overlapped and mixed,everyone could be an information maker while an information disseminator.At the same time,unavoidable to be a recipient of information.People's behavior has always acted as an essential part to make media become effective,nevertheless,quite a few problems come consequently.Hence,the demand of human source study is the most suitable and effective way to forecast the trend of new media development and search and improve the way of the development environment of new media.Anthropology is a group with the comprehensive study on the human from the perspective of biology and culture.Literally,it is the knowledge about human,which firstly appears in the description from ancient Greek philosopher Aristotle on the human with a noble moral character and behavior.After a long process,the study of human develops from solely concentration on anatomy and physiology to extensive and comprehensive research on language,culture,archaeology,physique,etc.It can be assumed that this is a very traditional and mature discipline while new media is a new branch without a uniform definition for the moment.In present work,the methods of anthropological research were employed to investigate the development approaches of human demand and media from anthropogenesis.The obtained rules were deliberated in the process of the birth of new art media as the desire of modern humans to gather experience for the hunting of new creation approaches.Consequently,the development trend of new media was estimated tentatively.