As The "Demand" Rather Than "Desire"-A Study On Victor Papa Naisk Design

Victor Papanak is a designer is important to the United States after World War II, educator and theorist, he published many monographs, life devoted to the design of "social environment, the user should carry the responsibility. And personally visited many countries and regions to explore the design of edge, in practice the path and methods of social reform. Therefore, people will create the modern design ethics attributed to him. In the first chapter, through the review of his life, works as well as the design practice, to sort out his design background, to further analyze the source of his design. The second chapter mainly analyzes the practical basis, Papa Naik puts forward the design ideas that he opposed at all costs. Only for the design of grab business interests, that in order to meet the" design alienation desire "the function attribute of design, to human health and The sustainable environment brings many threats. At the same time, there are a large part of the group and their design demand in a neglected state for a long time, compared to meet the " desire " design, they design needs more real. Therefore, he proposed to " demand " rather than " desire " or " artificially created desire " service, will put in the overall design of the social context of localization, designers for the maintenance of social environment, and the fundamental interests of users " responsible. The third chapter and the fourth chapter is the core of this paper, the main discussion of Papa Naik's definition of design and his efforts to make the design of the ethics and contribution, and through the design way and solve many of his review, Papa Naik proposed design will do specific research into " demand " service. Return to " demand " rather than " desires " Design ethical thinking of the historical context, trying to analysis of the rationality and limitation of his design ideas, to further explore the design thought of his research significance. Chapter five is mainly combined with existing in China's current situation of the design and the process of design and development problem, based on the present the importance of study papa Naik design thought and the enlightenment to the development of Chinese design and reference significance for discussion.