Research On Development Strategy For Hunan Huang Ling Culture Media Limited Liability Company

Hunan Huang Ling Culture Media Co., Ltd. is a company specializing in small business advertising companies freeway. After several years of development, the company is basically stable, but also faced new problems such as :lacking of customer resources occurs when one slip of the macroeconomic situation; the second is the industry vicious competition in the market order undermine the impact of the company's business, and the third is their own internal management bottlenecks, resulting in nearly two years, the scale of decline in business growth. Therefore, the company must identify the direction, development of practical development strategy.This research based on SWOT model to the main line, first introduced the research background, significance, research ideas and the structure of the paper; then introduces the dynamic strategic management theory. By analyzing the company's profile and on the internal and external environment, and to find its market opportunities and threats, opportunities and challenges. SWOT analysis about the results of the implementation of the specific investigate corporate positioning, strategic choice and strategic plan.Combined with practical, Hunan Huang Ling advertising companies to adopt development strategies include market penetration, market development and product development for intensive growth strategy relies; product, market and talent, backed by funding diversification strategy and joint together local SMEs development of strategic alliances strategy. Among them, the intensive growth strategy is the basis and prerequisite necessary complement and security, the development of strategic alliances are the other two strategies that ca n be achieved if intensive strategy can also become the company's long-term development goals. However, these three strategic objectives are inter-related, interconnected. Specifically, the implementation of intensive growth strategy is actually competitiv e, market potential mining process, it is not confined to the strategy itself, but also should be competitive strategy, functions as an implementation strategy to protect and strengthen the development strategy of consolidation. Diversified development str ategy can not be confined to products, diversified talent and capital should be adjusted with the changing market diversification strategy will focus on; early strategic alliance strategy with a simple strategic cooperation with local SMEs based, medium-term You can achieve inter-regional strategic alliance, to get more advertising resources and enhance the brand influence. Can be considered long-term domestic and international well-known advertising companies, as a springboard to enhance the company's mark et share, to standardize development.In short, the development of corporate advertising strategy is a more complex and rich research value of the hot issues. Huang Ling Hunan culture media limited liability companies from home and abroad theory, developed for small and medium enterprise development strategy advertisement embodiment, the article has a certain reality and focus on the development of domestic industries and enterprises have a certain significance.