Research On The Sustainable Development Of Tourism In Aershan Based On SWOT

The tourism resources of Aershan are rich.The toursim industry was developed early by local government.The orientation of toursim development is clear comparatively.After years of development,the toursim industry has been taken shape.Main secnic spots had a general development.Hotels,roads and other related facilities have been completed preliminary.The publicity and marketing have been carried out.However,there are still some problems such as a single development of tourism resources,the restriction by seasons,the incompleteness of industrial chain and the lack of obvious cultural icon.We analysed the seasonal performance of local tourism and the current situation of tourism development and found out the advantages and disadvantages of tourism development in Aershan.In the end,we propsed some corresponding countermeasures and suggestions.This paper suggested that Aershan should intergrate cultural and tourism to present the cultural connotation on the whole industrial chain of " Eating,Living,travelling,Touring,Shopping,Entertainment".The city layout shoule be deceloped by making a hot spring leisure city as a target,which highlighted the the characteristics of cultural and maximum reduced the influence by tourism seasonality.That would promote the development of tourism industry for full seasons.