The Optesthesia Application Research Of The Graphic Design In Film Advertisements

Film and television as an art produced less than 100 years.and in the process of its development and formation.Drawing on and assimilating the essence of the various kinds of art and culture.and combined with their own characteristics to form the uniqueaudio-visual charm.Film and television advertising need to accurate convey information just in a few seconds.makes audience live enough,just need creative work itself and audio-visual design excellence,full of charm of the senses.In the era of information.Every picture,every lens to attract the eyeball of consumers,need the film and television production staff to improvement of their science and technology of audio and visual quality,Emphasize a kind of art design and the formation of aesthetic consciousness image system and ascend.Thus formed a completed to aesthetic pursuit and the sense of the mass communication by internal audio-visual narrative worksFrom the history of development of Graphic design in400 years.It should be said that always in a plane,or processing plane factor in twodimensional space,including font,text,illustrations,layout style,etc.But in its long-term art development and exploration in the process of absorption,formed the perfect aesthetic system and theoretical basis.and deep effect on modern art aesthetic tendency.Graphic design as a two-dimensional applications in visual spread system in the process of film and television advertising planning,creative,production,directly or indirectly a far-reaching and extensive impact.Deduce from loge,typography,fonts movement,graphics,narrative,and three-dimensional design content is closely related to audio-visual advertisement narrative of art.Frame structure is the common features of graphic arts and film and television art,It is an objective existence to range images and specification with the plane constitution restricts the modelling form of film and television images together.The plane design decides the way to present of film and television advertisement picture.Also influence and restriction the advertising creative of film and television and the modelling of audio-visual picture form.At the same time also determines the aesthetic way of the audience for the film and television artSo aesthetic system of graphic design and the theoretical basis is also becomes the important theoretical gist for the film and television advertising art creation.Graphic design has the effect that cannot ignore for the quality of the film and television advertising...