The Light Of Ration—Design Research Of Josef Müller-brockmann

Josef Müller-Brockmann is the pioneer of Swiss international graphic style, at the same time his works also embodied the Swiss style. His works and ideas from the last century 50, 60 still today still widely spread around the world. Many contemporary designers in the face of difficulties often look back the past. Back to the source, to explore nature. I focus on the object-Brockmann, China is now very few monographs and theoretical research for him. so I as a graphic designer To further study of brockmann design, from the aspects such as layout, graphics, fonts, photography, unearth meaningful information.“The light of the ration” is my research starting point. The article focus on the second design characteristics. From his every design features found that is associated with the social and political, economic, point of contact. And study his this kind of "rational aesthetics" how to play a role, to promote social progress and impact the world.