Research On The Marketing Strategy Problems And Solutions Of A Sculpture Company

Quyang carving began in the Han, Xing Yu Tang, Sheng Yuan, 2000 years of heritage, in the Han Dynasty is famous as "hometown of carving". To the Yuan Dynasty, Quyang carving reached its heyday, Quyang carving artists Yang Qiong "a lion a tripod" by Kublai Khan as Jueyi of praise. After the founding of new China, Quyang stone carving artists participated in the construction of the building, such as the symbol of the people's Heroes Monument, the Great Hall of the People's Republic of China, Tiananmen square, etc. After the reform and opening up, Quyang stone has become a pillar of Quyang county enterprises. A sculpture company as the local carving industry leading enterprises, is listed as the first batch of national intangible cultural heritage protection production demonstration base of the Ministry of culture. However, due to economic development, product updates and other issues also make A company faced with a number of issues such as sales decline, lower profits and so on. So A sculpture company as a case study in this paper, put forward the marketing combination strategy for A enterprise stone sculpture company. First of all, the paper introduces the purpose, significance, methods and framework of the marketing research of stone carving products, as well as the relevant concepts and theories of marketing, and then analyzes the existing problems in the enterprise by using the STP strategy and 4P strategy. Finally, according to the analysis of STP strategy and 4P strategy, the strategy of A sculpture company was established and the countermeasures were put forward. So as to conform to the trend of economic development, the development requirements of stone carving products, innovative and rapid development. In the end, the author makes an exposition of the innovative marketing of stone carving, and puts forward the ideas and Countermeasures of the development of the stone carving products marketing, which provides a reference and reference for the development of A sculpture company's cargo business and the industry.