Research On Automobile Logo Based On Visual Perception Principle

Automobile logo is an important part of the automobile enterprise's brand image system, it uses graphics, symbols, text and transmits information to the consumers, records the development history of the automobile brand, to help consumers understand the enterprise culture, and identify different brands and choose products from many automobile brands, which meet the needs of their own.I collate and analyze the global well-known automobile enterprises brand image, access to automotive related magazines and official website information, the theories and methods of the comprehensive use of design art, the psychology of art and aesthetics, marketing, consumer psychology and other disciplines to help the car brand logo design research. In this paper, I construct the research system from three aspects, and Put forward the current situation and problems of the development of Chinese Automobile logo after the comparison and analysis of domestic and foreign automobile brand sign. Also I analyze the problem of Automobile logo and its brand visual image by multi dimension and multi angle, based on the theory of visual perception. At last, I put forward the design strategy of Chinese Automobile logo in the view of visual perception. Also, we discuss how to create Chinese automobile brand visual image under the fierce market competition and the background of informationization. Hope this has contributed to the design of the Chinese Automobile logo in the future. They two are interrelated and interactive.Through the study I found that, there is a close association between visual perception principle and car brand logo, and the visual psychology of the audience will affect the marketing communication of the visual image of the enterprise. The theory of visual perception is helpful to improve the level of Automobile logo design, and optimize the overall visual image design. The article points out that the outstanding Automobile logo design contains a clear visual tension and creates a unique emotion expression, which has the personality charm in the automotive industry, and the connotation of the rich regional culture logo and the brand visual image design. Therefore, we need to adjust the internal structure, mark size, expansion symbol marking and extension of automobile shape the overall relationship, strengthen the visual effect of light elements first. Next we should use color, material and differences in the spirit of the brand and the connotation to complete emotion building. And then strengthen the cultural heritage and regional expression of Chinese Automobile logo design. In the end, I will discuss the current Internet era of China's auto brand visual marketing method. Hope that the above can have a certain reference value and practical significance to the development of the present Chinese Automobile logo design.