Research On Intercultural Communication Of Animation Films

With the development of society and the times, more and more countries pay attention to the development of cultural and creative industries. Animated films, focused on creativity, art and technology in one of the "sunrise industry" and its future prospects are also positive on the industry. Although the Chinese animation production is the largest in the world, but the international influence is very limited. How from "animation big country" to "animation power," is an urgent realistic proposition Chinese animation development.In the wave of globalization, Intercultural communication of film culture products is a general trend. 2008 "Kung Fu Panda" was released, this rich "Chinese elements" of the success of the animated film opened the door to the East of the world; In 2011, Dream Works launched its sequel, "Kung Fu Panda 2", and in the world, set off a wave of "Kung Fu Panda " craze. These two animated films were also on board when the mainland Chinese movie box office top spot. In early 2016, the co-production of "Kung Fu Panda 3" turned out, the film was released only a month in mainland China jumped to first place at the box office on the Chinese animated film. Big "Kung Fu Panda" series of influence really amazing!Contents of this paper is broadly divided into the following aspects: First, a brief introduction background animated film intercultural communication, analyze the advantages animated film intercultural communication; secondly, to the animated film "Kung Fu Panda" series, for example, the use of intercultural "layered Reading mode" and "second codec mode" for the animation of intercultural communication textual interpretation, analysis of "Kung Fu Panda" series is how the "Chinese elements" into the Western mainstream values among. Based on the previous two parts of Intercultural Communication Strategy of "Kung Fu Panda" series to sort out, to explore some of the ways in which the process of intercultural communication used. Finally, Chinese animation intercultural communication issues, and to "Kung Fu Panda" series for the reference object, draw some inspiration for Chinese animation Intercultural Communication.