Research On The Film Criticism Of We Media

film criticism as an important part of professional art criticism and film culture, since the network culture has entered the era of media, because the openness and mature operation of We media, compared to the previous network critics personal, emotional, fragmentation characteristics have new change: the influence of network culture, criticism consciousness construction and scholar criticism becoming the important features of this period. The film criticism of We media showed different patterns and different characteristics as a result of multi-media. And it is based on media discourse ecology system, in the film achievements of criticism of the new writing styles at the same time also shows the power and discourse evaluation system urgently awaits to be solved and improve the problem. In addition,the influence of the mass culture influenced by consumerism is reflected in the identity construction of the critics. To clarify We media film criticism and traditional film criticism and from the early days of the Internet film review difference and its evolution of the foundation and the effects of current from the movie criticism in We media criticism discourse by consumerism and criticism consciousness construction and scholars to participate since We media critic writing for in-depth study. And the discourse power, evaluation system and the core value of the independent thinking and put forward new ideas, so as to grasp the future trend of the development of the film criticism from the We media.