The American Multi-national Media Groups And The Global Expansion Of American Mass Culture

Cultural factors are becoming increasingly prominent in the international relations nowadays. Since the 1990s, American mass culture presents amazing influences and magnetism in mass daily life all over the world. This thesis takes a general view of the expansion of America mass culture and then analyses the reasons of how America multi-national media groups occupy the world market and promote America soft power at the same time.American mass culture grasps the opportunity of the tide of globalization, sweeps the world of mass culture and shows great influences. The exports of the American mass culture products bring great economic profits each year, and become the largest export industries in U.S.A .Moreover, the global expansion of the American mass culture has successfully promotes the image of the United States, strengthens the U.S. political and cultural identity in the world. In no doubt, it is an important strategic resource for the American soft power. Under the support of American government, the multinational media groups expand greatly as an optimal carrier for realizing global expansion of American mass culture. And they strive for advanced technology and exercise some commercial means like localizing the content and diversifying the channel of the media .In this way, the American mass culture enlarges the admit of American politics and culture.