Moral Ethics System Identification Reflected In The Campus Culture Of Colleges And Universities

With the continuous development and change, a system of social ethics and moral values are constantly changing, these changes also affect the campus culture, especially in the current period of social transition, this change is particularly evident. In the face of this reality, how to construct a more scientific campus culture, how to spread out the moral connotation of campus culture, has become a major problem. For designers, the design system of moral identity, it is a good system of moral communication. But for the University,the system of moral identification also reflects the external image of the campus culture,affecting the overall appearance of a university. According to this phenomenon, put forward the system of social ethics changes on campus culture and moral identification system of College Students’ behavior orientation and ideological education in Colleges and universities,the influence of moral identification system design method discussion.The first chapter introduces the research background, research purpose, research value and innovation. In short, this article from the perspective of Ethics- Campus Culture- design method of three-in-one, from the social and cultural changes in height to re-examine the construction demand of campus culture, and from the campus culture explored the moral connotation of campus culture, and discusses the design requirements and solutions according to the moral content. Three-in-one comprehensive research perspective, this is the most important research methods and research innovation.The second chapter discusses the moral change direction of contemporary social ethics,it comes to modern society from the historical tradition, influence on ethics system is the largest reconstruction of the economic system and change of social structure. The two under the influence of traditional ethics and modern ethics have collapsed. The impact of the new ethics system, new social organizations and groups cooperation also affected in this seemingly closed social field. Here the social ethics system on the development of campus culture both play a positive role, but also play a negative role.The third chapter is the analysis of the identification system of the basic structure and definition. The first is a set of identification system identification form, so here to explore the definition of identity; secondly discusses in a whole system, what are the characteristics of the logo should have, which should refer to the background and basis. The final identification system should have what kind of spirit connotation, which is the core content of identification system.The fourth chapter is the design strategy specific identification system, from the overallplanning, design principles and methods of three parts, this part shows the specific design thinking on the identification system of insight, clarify some basic principles. Despite the lack of moral identity case system particularly successful, but the methodology and design ideas still has high reference value.The last part summarizes the conclusion and design of campus moral identification system for future prospects. Overall, moral logo design or logo system design as the campus culture as one of the most important figurative form at the same time, and it is also an integral part of social public space, it will play a great role in the field of public.