Evaluation And Promotion Of Tourism Service Quality In The Cultural Scenic Spots In Baoding

In recent years, Baoding in order to adapt to the synergetic development of Beijing, Tianjin and Hebei Province, strive to promote the upgrading of tourist attractions, continue to increase investment in tourism. Whether the improvement of external traffic, or the improvement of infrastructure in the scenic spots, it has promoted the development of tourism in Baoding. It achieved the sustained growth of tourism reception and the continued growth of tourism revenue. As a national historical and cultural city, Baoding is rich in cultural tourism resources. Cultural scenic spots have become the basis and prerequisite for the development of tourism in Baoding, and have been favored by many tourists. However, the quality of service as the basic survival of the fundamental, directly affects the destination of tourists attraction. Improvement of service quality of cultural scenic spots in Baoding is to adapt to the needs of the development of the times. It will give tourists a better travel experience and enhance their tourism competitiveness.In this paper, by reading a lot of domestic and foreign literature on the service quality and service quality of scenic spots, the author tried to apply the theory of service quality evaluation to the cultural scenic spot in Baoding. This paper analyzed the cultural tourism resources of Baoding and sorted the size and type of cultural scenic spots. The author carried on the investigation to the tourist in part of the cultural scenic spot in Baoding from five aspects: responsiveness, assurance, empathy, display and materiality, then used the data processing software to collate the results of the questionnaire. Finally, the author summarized the main problems in the service quality of the cultural scenic spots in Baoding with IPA analysis method: The staff service attitude is low in the cultural scenic spots. The tourism interpretation system is not complete. The cultural scenic spots are lack of the historic and cultural connotation. The level of information is low. The structure of supply is imbalanced.To solve these problems, the paper makes some recommendations and countermeasures to improve the tourism service quality from the point of view of the government, the staff and the management of scenic spots. Through these proposals and measures, this paper aims to promote the promotion of service quality in cultural scenic spots, and promote the development of cultural tourism in Baoding. In the end defect and deficiency of this thesis are indicated.