| Bamboo culture is a typical representative of the traditional culture of our country, in the practical application has a unique advantage and cultural inheritance: from the cultural perspective, Mr Chen yinque had the comparison of Chinese culture to the bamboo culture, bamboo this represents the dignity of the object, the Chinese culture with unique and rich cultural connotation; From the material point of view, bamboo has the property of environmental protection, low carbon, and conform to the requirements of the modern green design, green material is emerging on the Chinese market. Bamboo bamboo culture, symbolic, environmental protection makes the elements in the tide of the new age of green design has a broad application prospect.This topic from the cultural connotation and symbolic of bamboo elements, through to the bamboo culture history humanities research and application of bamboo elements analysis, digging bamboo unique aesthetic and spiritual elements, summed up the bamboo elements in contemporary culture trait of visual design and form of expression, and by studying the specific technique of expression and design methods of innovation design method of bamboo elements, in order to create a local characteristics of Chinese style restaurant brand image.On the content and structure of the article, first of all, the background and significance of the study of the brief explanation, this paper introduces the topic background and the research status both at home and abroad, and determines the paper’s main research content and innovation points, lists the structure and framework; Second explains the related concepts of chinese-style catering enterprises and brand image design, as well as the relationship between the two, summarizes the problems existing in the Chinese catering enterprises brand image design, discusses the bamboo green design background elements application in Chinese catering enterprises in the design of the brand advantage; Again, bamboo element analysis in the application of brand image design, summarizes the graphic elements of bamboo elements, color elements and modelling method, and lays the foundation for innovation design method of bamboo elements; Finally expounds the bamboo elements in terms of graphics, color and shape of refining method, and through the actual project application practice to put forward the design method of application.This topic from the actual project, by adopting the combination of theory and practice research methods, the data of investigation and statistics on the basis of literature induction, through literature search, case lapping, production practice, a method, such as special investigation concluded with bamboo elements of instructional design process, and to create local characteristics in the design practice of Chinese enterprise’s brand image. |
