The Research On Trading Mechanism Of Yixing Zisha Teaport

Yixing Zisha is always drawing different social sectors to concern due to its long history and culture,richartistic connotation,unique quality of a material and exquisite production process.Recently,a hot cyclone of purple teapot collection and investment is raised.However,with the development of the Yixing Zisha teapot art,there are many potential problems in the Zisha industry just like disordered market price,frequent subcontracting,counterfeit Zisha clay and so on.In fact,part problem comes from the exchange mechanism.Hence,we put the exchange mechanism of Yixing Zisha art as the research direction in this paper.And the potential problems in the exchange mechanism are analyzed based on the asymmetric information theory,bargain theory and the auction mechanism.What's more,the corresponding advices are proposed in this paper in order to improve market order and propagate the culture of Yixing Zisha.According to trading agents,form of transaction and the price mechanism,the existing problems and causes of the process of the exchange mechanism are analyzed.The current exchange mechanism ofYixing Zisha art is divided into bargain mechanism and auction mechanism.To make it more concrete,there are four methods of the trade,i.e.,art Zisha studio,Zisha store,exhibition and auction.Through the analysis of the trade situation,the information asymmetry may be the primary cause.And they are result from the opportunism of the sellers,the circumscribed cognitive competence of the purchasers,the difference of the bargaining power between the both sides,the lack of the ways of the knowledge of the Zisha art and the uncertainty of information.On that basis,the game theoretic model has been established about some practical cases of the bargain mechanism and the auction mechanism.And the deep research has been conducted for the exchange mechanism of the Yixing Zisha art.The bargain model has been obtained based on the actual trade from the art studios.We use the game model to analyze the effect of the reputation mechanism in the online Zisha teapots auctions.Lastly,we put forward some advices to improve the exchange mechanism of Yixing Zisha art in terms of the main trade,industry association and local government in Yixing,and the future research direction of exchange mechanism of Yixing Zisha art is presented.