Research On The Brand Image Of Yixing Purple Sand

From the perspective of the city brand image of Lianyungang,the paper combines the natural resources,historical and cultural characteristics of the unique flower fruit mountain of Lianyungang's tourism culture.Taking the purple sand of Yixing as the raw material and "Sun Wukong" as the prototype,the design and application of the brand image of Lianyungang City,starting with the cartoon image design of the tea pet,is designed and applied.Suo provides some feasible theoretical research for the development and promotion of tourism resources in Lianyungang and the protection and inheritance of purple sand.This paper analyzes the concept and concept of cartoon image design of Yixing purple sand brand,studies the modeling of cartoon image design,and interprets the realization process of the image design of purple sand cartoon tea pet.First,the research background and research status are analyzed and expounded.Secondly,from the analysis of the concept of cartoon tea PET image design concept of city brand,the design goal is clear.Thirdly,from the image design idea of purple sand cartoon tea,this paper analyzes its constituent elements,design orientation and system planning.Fourth,the shape of the image design of the purple sand cartoon tea pet is analyzed and expounded in the application and principle.Finally,the realization process of the role molding of the purple sand cartoon tea pet is divided.Do not create cartoon image recognition and modeling and performance.Through the literature analysis,field investigation,interdisciplinary research and case analysis,the city brand image of Lianyungang has been studied and practiced,and the cartoon brand image with local characteristics and cultural connotations is created.It focuses on the innovative practice and exploration of the purple sand tea cartoon image design,so as to find a better application and visual expression for it.It is of great significance to establish the city brand image of Lianyungang.As a city brand,its successful cartoon image design of purple sand tea will play a positive role in creating tourist cities in Lianyungang,protecting and inheriting non material cultural heritage,and will also enhance the world popularity of Lianyungang and Yixing purple sand.