Reserch On The Vietual Attention In The New Media Economy

Since the 21 st century,the development of Internet technology has broken the traditional pattern,the spread of the traditional media business model already can't adapt to the development of the society.The rapid rise of social media,expedites the embraced the Internet social,traditional media to new media,media economy has entered a new era of media economy.The new media as a new phenomenon of the attention economy,economy showed vigorous vitality.New media economic competition is the competition around the attention,so to speak,the attention of competition is the new media competition,the new normal.The advent of the era of new media economy,user selection and selected faces every day,all our attention resources was grabbed by platform.We through the mobile terminal equipment,PC receives information from the new media world and make a selection;We in their spare time,through the social media,the virtual space to communicate with the outside world;We in electric business platform for shopping...Our attention resources at any time waiting to pay for these in the focus attention on the container products.Behind these we can't see,is a focus on supporting the operation of these virtual worlds.In each of the virtual world,there are a variety of public areas and large and small around the attention resource and form the attention of the force field domain,behind every field,there are considerable attention resources.As virtual world attention in the new media plays an important role in the economy.Virtual attention is a form of attention information,it presents the attention of the package and the attention of the virtual world.Its essence is to imitate the existence of the state and the style of the attention,Virtual attention is a focus of attention economy product,for the new media economy provides ample source of products,for the new media economy contributed considerable attention resources.Virtual more attention new media fast,vivid,strong interactivity,the spread of timeliness attribute,is essential for the economic development of the new media attention to the product.Virtual attention for new media economy,for the role of the attention economy,it is well worth to study for our journalism and communication scholars and the attention scholars.