Beiyuan Gong Tea Brand Symbol Design Research

Interpretation on China's tea industry chain from the macroscopic Angle, from the quality of tea and tea culture to the tea, tea brand promotion, the establishment of a \" brand symbol\" is the key to enterprise development. Therefore, this article from the visual symbol, brand culture, marketing analyses, create close to the consumer of tea brand, gain trust, thus to the establishment of the brand symbol in beiyuan gong tea were studied.Beiyuan gong tea is China's thousands of years precipitation down brew, old daughter is hard to find, more modern proved as a health drink. Gribouille rise and fall all the way, not only contains the traditional culture, also is not a lack of modern spirit. Based on Confucianism of beiyuan gong tea, tea culture, regional culture and folk custom research, shading beiyuan gong tea brand symbol. From the perspective of strategic promotion of beiyuan gong tea unique design and packaging, and take strong and effective marketing communication way. Such as tea, tea tea culture tourism, network marketing, media promotion, publicity and so on a variety of way to traditional festivals. Aim to design about brand symbol, implication profound brand culture, let the wind of beiyuan gong tea brand positive, contributing to the motherland of tea economy a bit of light and heat.