Research On Visual Image Design Of Xinhua Tourism Brand Based On Meishan Culture

With the rapid development of tourism, the cultural connotation is rich of high quality tourism which has replaced the traditional tourism mode, the competition between tourism destinations, enhancing the core competitiveness of the tourism city is necessary dreadly.City tourism brand play a more and more important role in the tourism industry, shaping tourism brand image of the city is one of the important part. A complete set excellent city tourism brand image can help raise awareness. This topic with brand and city brand, city tourism brand, visual image of city tourism brand related to theory research is a starting point, the Xinhua city tourism in the Meishan culture is the most distinctive content analysis summarized.At the same time, according to the Xinhua tourism industry and the status quo of brand visual image design research analysis, we should make the Xinhua tourism brand visual image design with new features that are shown through the corresponding design method research. So that they can provide Xinhua county tourism image on the publicity and promotion of service, for the most core of the Xinhua Meishan cultural tourism culture expression more vivid, let more audience understand the most essence part of the county seat in a short period of time.The article in the brand and city brand, city tourism brand, city brand visual image and visual image of city tourism brand construction and its related theory, under the theory of the Xinhua-summary of Meishan culture and regional culture characteristics as well as the analysis of the design elements, through the corresponding design method to design the xinhua county tourism brand image, highlight xinhua unique local characteristics.This topic is divided into four chapters:the first chapter is the introduction;The second chapter related to concept is introduced;The third chapter according to current situation of Xinhua county tourism industry and tourism brand visual image analysis, finally we come to a summary;The fourth chapter is a overview of Xinhua Meishan culture, characteristics and design elements analysis, constract a model for Xinhua county tourism brand visual image through the corresponding design method.