Research On The Graphic Design Of Chinese Fitness Brand Logo

With the continuous development of China’s economy,people are paying more and more attention to the high-speed development of the fitness industry in the growing period,and the proportion of people with fitness habits is also increasing.According to the industry data,China’s fitness industry is in the high-speed development stage for at least the next 10 years,and the research on the visual symbols of fitness brand has broad market potential and urgent market demand.In this context,starting from the analysis of the fitness industry,combined with their own experience,research the visual symbol analysis and industry analysis of fitness brand logo graphics,aiming at the existing problems of various kinds of fitness brand logo graphics in China,carry out a step-by-step analysis.At the same time,in-depth excavation of the unique industry rules and methods of fitness brand logo graphic design provides a set of effective design ideas for the whole fitness industry brand visual symbols and brand image.This paper will combine the design semiotics to analyze the characteristics of fitness brand logo graphics,and analyze the design form,rhetoric,function and significance of various fitness brand logo graphics at this stage.Among them,the paper focuses on the analysis of the rules of graphic application,the norms of text use and the application of color in the fitness brand,looking for the brand culture and industry spirit that the graphic,text and color in the fitness brand want to convey,and translating it into the visual symbols that most people appreciate and recognize.Based on the method of intention scale,this paper analyzes the preferences of different groups of people for the visual symbols(graphics,text,color,etc.)of fitness brand,so as to study people’s feelings and preferences for the logo graphics of fitness brand.Finally,we design the Longli school fitness brand vision system,which integrates Chinese traditional culture and fitness industry culture,and designs the fitness brand logo with oriental aesthetic.28 pictures,26 references.