A Comparative Research On The Tourism Cultural Creative Commodities Design Between Taiwan And Mainland

With the development of globalization,the cultural and creative industry has become a new trend and a pillar industry in the developed countries (regions).Culture is a way of life,while innovation is the essential characteristics of culture and evolution of power.The creative product designs of Taiwan and Zhejiang region glow with a new life and vitality,which provide a good creative design atmosphere and environment,forming a design feature which combines traditional culture and their own unique regional culture.The unique geographical environment of Taiwan gives birth to a rich and unique indigenous culture.The cultural heritage of the region provides the foundation of cultural and creative commodities which inherites the tradition and contributes to the prosperity of Taiwan region,and also generates new life and value for Taiwan aboriginal culture.Hangzhou proposed to create a "national cultural and creative industry center" in 2007.As an innovative pilot cities,Hangzhou has been built ten cultural and creative industries Park so far.After six months of exchange study in Taiwan,I have performed a quantity of field research.Through the study of the relevant aboriginal culture,I have a strong interest in Taiwan's aboriginal culture and related tourism and cultural products.The thesis makes a comparative study of cultural creative commodity between Gaoping(Taiwan)and Hangzhou(Zhejiang).First,it states the reletive concepts of cutural tourism commodity,and discusses current situation as well as development features of these two areas,and summarize their commonality and uniqueness.As to development features,the paper tries to make a specific comparison from the traditional history and culture,folk tales and regional cultural characteristics of resources.Second,the paper makes a comparative study from three aspects.First,the development space.The paper compares the geographical characteristics and resources of tourism cultural creative products between Taiwan and mainland.As to development features,the paper tries to make a specific comparison from the traditional history and culture,folk tales and regional cultural characteristics of resources.Last,from design idea aspect.Third,this paper compares the systematic design and form design ideas from two categories products,namely creative tourism products and traditional handicraft.Finally,taking typical tourist commodities design as examples,the paper explores the methods of how to extract the local cultural elements as design factors,and sums up the cultural connotation in the creative product design.The results of this study can provide references for the design methods and strategies of cultural and creative products in other regions of China,and also provide some theoretical references for tourism product design and comparative study.