Studies On The Developments And Strategies Of Hangzhou Cultural And Creative Industries

With the acceleration of globalization and worldwide economy development, Cultural Creative Industries as the fruit of the fusion process of culture and economy, are leading the developing trends of many Cassopolis. Compared with the traditional industries, the Cultural Creative Industry with the characteristic of high technology, high additional value, popularity and low-carbon emission, fits China's harmonious, high-tech and sustainable development demands. As to Hangzhou, the Cultural Creative Industry gained a significant meaning in switching her economic development mode and exploring more novel development modes. In this article, the author illustrated the concept and main features of the Cultural Creative Industry with comparison about its developments abroad and home. Taking the background of Hang zhou's Cultural Creative Industry development as well as its developing state into consideration, applying the SWOT analysis method, the author of this article puts forward a series of profound views about the strategies of Hangzhou's Cultural Creative Industries and makes it clear that the development and the distribution of Hangzhou's Cultural Creative Industry must be guided and perfected by the local government. With the directions and supports of the government, Hangzhou's Cultural Creative Industry can upgrade its structure and enhance it brand value. Thus to further promote the combination of Hang Zhou's high-technology development and the Cultural Creative Industry. On the other side, with the construction of the Cultural Creative Area, Hangzhou will become an important fortress to develop the Cultural Creative Industry as well as bring in worldwide creative talents to make their contribution to Hangzhou's Cultural Creative Industry development, which will turns to make Hangzhou to be a more harmonious and dynamic city.