Research On Cultural And Creative Industry In Altai Republic:Branding Of The Region

Russia's special geographic position and historical heritage created communities with abundant,unique and rich culture.One of these communities is Altay region.During the recent years,the aborigine Culture and Creative Industry has been gradually growing and developing.Nowadays,it has gradually developed from the aborigine culture into the Culture and Creative Industry.The culture also becomes the power to help countries face globalization shock.The cultural industry boom in last few years all over the world,and many enterprises and research institutes were developed.I also want to research this topic in order to help Altai culture enterprise to develop.I took Altai region in Russia as an example and explored the patterns for promoting local products,local culture and recreational agriculture industry.Focus on local products becoming major motive power and strategy for pushing local economy,improving resident living quality and creating job opportunities.The purpose of the study is learning how we can present local cultural character via visual design.The result shows that holding local cultural festival can strengthen the recognition and link local place and local products together.In the future,researcher suggests that the scale of festival can be enlarged and gather more local resources to achieve multi-win situation to local community.With the rising reputation,service cannot be ignored during the development of local unique industry.The design of official website and after-sale service should be better to attract different age of customers and keep usual clients.The research was accomplished through discussions with local cultural industries,aboriginal culture experts,analyzing aboriginal culture heritage and modern local products,package forms,styles,materials,images,colors and wording from the Altay region.I had a conclusion that product displayed with its local name and style is the most common example of package design on the market and therefore have the trust of the consumers.For the part of visual design,discussing local culture and transferring it into cultural visual element can not only transfer the cultural message,but make it more abundant and narrative.I research Altai culture and creative industries through the literatures and interviewing,developing the frame on the culture design.I found the form elements and researched the meaning of Altai folklore culture in these elements.This research is applied to design products as well.I hope the study could help other people who want to develop culture design and take it as the reference.