| In recent years,with the amalgamation of Internet and movie industry,a new type of movie form called online big movie began to take shape and was sought after by capital.The industry chain of online big movie has being formed.The industry chain of online big movie and theatrical film is similar.In outer environment,the industry chain of online big movie is influenced by policies and regulations,social culture,economic development,information technology and so on.In inner composition,it mainly includes four core links:film production,promotion and distribution,motion picture projection and the profit model.In the long run,online big movie can not only play an active role in enriching movie subject and style,developing the Internet-based cinema,incubating talents,but also be an important magic weapon for the video websites in increasing productivity and building competitive advantage.Meanwhile,online big movie can increase the value of copyright,and it is an important complement to the whole cultural industries.However,the practice of online big movie is far ahead of its theory,and exposes several problems,such as instability of supervisory policy,shoddiness of production,immethodical publicity,small audience,single profit model and so on.Based on defining the concept of online big movie,the essay analyzes industry chain of online big movie and proposes optimization methods on four core links.High quality production is the foundation.Innovative marketing is the methods.Infrastructure construction is the protection.Diversified profit model is the key.Besides the above mentioned four core links,online big movie should hold the bottom lines of policy,cultivate professionals and promote vertical integration of industry chain. |
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