Research On The Evolution Path Of Art Industry Value Chain From The Perspective Of Cluster

The agglomeration of art industry is an international trend.To promote the integration and upgrading of the art industry value chain is the key link to improve the development of cultural and art industry cluster.In recent years,China's per capita expenditure has maintained a stable growth trend,and the burst of artistic demand has provided a strong impetus for the sustained prosperity of the art industry.At the same time,in 2017,the Chinese government clearly proposed the goal of promoting the cultural industry to become a backbone industry of the national economy.As the core part of the cultural industry,the improvement and upgrading of art industry cluster and value chain are challenges which all levels of government departments and all kinds of cultural and art industry subjects will face in the future.Based on this background,this paper puts forward and completes the research on the evolution path of the art industry value chain from the perspective of cluster,in order to provide scientific theories and methods for the expansion and upgrading of the art industry value chain and the planning and development of the art industry cluster.The art industry value chain from the perspective of cluster is a complex system,and its evolution path is a dynamic transformation process of complex system.The research category belongs to the interdisciplinary field of art and management.It needs to comprehensively use of theoretical knowledge in the fields of art,management,art marketing,industrial economics and other fields,and adopt the methods of combining theoretical research and empirical research,qualitative research and quantitative research to carry out research work.Based on a comprehensive analysis of the relevant research results at home and abroad,this paper defines the research ideas,purposes,contents and methods,defines the connotation and characteristics of the evolution path of the art industry value chain in the perspective of clusters,and establishes the structure model and evolution path analysis theory(model and content)of the art industry value chain in the perspective of clusters.Subsequently,this paper uses expert opinion method to verify the scientificity of the theoretical results,and takes Tanhualin Art District as the object to carry out case study and verify the practicability of the theoretical research results.The main content of this paper includes the following three parts:The first part is the first and second chapter of this paper,which is literature review and basic theory research.This part summarizes the research results of domestic and foreign experts and scholars on the art industry value chain and its evolution path,the art industry cluster and its evolution path,the art industry cluster value chain and its evolution path and other related fields.Learn from the concept and characteristics of the art industry cluster and the art industry value chain,the concept and characteristics of the evolution path of art industry value chain from the perspective of the cluster are presented,and the research principles of the evolution path of art industry value chain from the perspective of the cluster is proposed.The second part is composed of Chapter 3 and Chapter 4 of this pape,which is the theoretical model construction part.Learn from the theory of industrial cluster structure and industrial value chain structure,systematically analyzes the theoretical principle of enterprise value chain model and apply the "motivation-behavior-result" analysis paradigm,this part constructs the art industry value chain structure model from the perspective of cluster.Next,learn from the evolution theories of biology,economics and management,combined with the basic law of the evolution path of the industrial value chain,industry cluster and industrial cluster value chain,based on the research paradigm of "start-track-end",this paper constructs the analysis model and content of the evolution path of the art industry value chain from the perspective of the cluster.And then,this paper uses expert opinion method to verify the scientificity of the theoretical results and optimized the theoretical results according to experts' opinion.The third part is the fifth chapter of this paper,which is the case study part.This part selects Tanhualin Art District as the case study object.On the basis of systematic investigation,design and data collection,this paper identifies the art industry value chains in Tanhualin Art District,and analyzes the characteristics of the evolution path of these art industry value chains systematically.Next,in view of the basic development conditions,problems and future development motivations of the art industry value chains in Tanhualin Art District,this paper puts forward the optimization countermeasures of the evolution path of the art industry value chains in Tanhualin art district.The innovation of this paper mainly includes three aspects: first,it defines the connotation and characteristics of evolution path of art industry value chain in the perspective of cluster;secondly,it constructs the structural model of art industry value chain in the perspective of cluster;third,it constructs the analysis model of the evolution path of art industry value chain in the perspective of cluster.