A Study On Ideas Of Outdoor Interactive Advertising

With the advent of the experience economy,outdoor advertising design also has qualitative changes.It is rather difficult for the traditional outdoor advertising with single manifestation to meet the psychological needs of consumers.The experience marketing model advocated by marketing and the pursuit of communication for bothway or multiway communication model have gone beyond the ability of traditional outdoor advertising.Hence,the effective communication with the audience and the choice of all kinds of media are becoming increasingly important to offer more valid communication effects to information.Regarding this,designers are required to break through the thinking limitations of traditional outdoor advertising,try new thinking ways from the perspective of design,show the audience more humanized,intelligent and diversified interactive experience based on the advantages of new outdoor media itself.This paper introduces the concept of interactive design combined with traditional outdoor advertising.It illustrates that outdoor advertising should broaden new design field via various media form and design more humanized outdoor advertising in addition to disseminating information to the consumer audience in a unilateral and compulsive way,thus achieving bidirectional and strong communication effect.First,based on the multiple subjects,it recognizes and expands the concept and connotation of outdoor interactive advertising design in the field of design study.And then the design thinking of outdoor interactive advertising is basically discussed.The extension of interactive design thinking is analyzed from three aspects of form change,technological innovation and carrier development,so that it explains the huge innovation potential and its importance of extension of outdoor interactive advertising design thinking.It concludes and summarizes the creative forms of outdoor interactive advertising through case analysis,providing reference for practical application.Finally,the development trend of outdoor interactive advertising design is prospected,and the value of outdoor interactive advertising design is analyzed and explained.