The Study On The Design Of Window Display That Integrates Into Creative Thinking Of Installation Art

Window design is an integral part in visual marketing of current brands,a subject window with elaborately conceived and designed is an important platform of products sale and brand publicity,it also deepen their awareness or resonance of the product or the brand,and then enhance the entering rate and volume.The installation art,as a highly valued form of art by designers in the contemporary art,gets involve into people's daily lives with its unique creative thinking and presentation skills,and through the unique impact force and shock on the visual effect,the experience mode and the connotation conveyance to give the audiences an unforgettable feeling of body and mind,and on which basis to have profound resonance on artist's views and values.This article selects the "creative thinking" of installation art as the view of research,to analyze its cross-field issues that integrates into the design of subject window,and expect to indicate the optimization direction for the brand visual marketing under the background of the intense market competition.Firstly,making the correlation analysis on the creative thinking of installation art and the design of subject window,including the generalization of the concept,and the comparison and summarization of the similarity between the installation art and the design of subject window on the installation art and its creative thinking,etc.,and the three points of enlightening creative design thinking that is obtained on the basis of similarity,then further to obtain the relationship of the three.Secondly,from the perspective of the feedbacks of expected consumers,and combine with the creative thinking of installation art,to explore the optimization ways of the design of subject window,and make a relevant integration on the modification method and its corresponding optimization effects of the design of subject window from the three levels of “variable thinking”,“interactive thinking” and “concept thinking”.Besides,have a detailed sort-out and discussion one by one to summarize the integration feasibility of the creative thinking of installation art into window designing.Finally,have a practical research on the subject window that integrates into creative thinking of installation art with reference of optimization ways,and verify the views of this article with the setting of subject ideas,theabstract of design elements and the feedback of solution effects.