Festival Theme Window Display Research Of Clothing Brand Based On The Semiotics

In the materialistic era of market economy, focusing on the feelings of spiritualsignificance for expression of the modern consumer apparel window design havebecome increasingly demanding, in appreciation of art showcase at the same time,pay more attention to the value of the connotation behind the design window. Soimportant topic, which would require the window display designer brands of clothingdesigned to give meaning to convey the theme of sexual induction, the theme of thefestival as a showcase clothing brand design, visual marketing is more typical themesof design, but also marketing, planning and cultural transmission of window design,and cultural communication and corporate image of the visual medium.Spending in the social environment symbol, the symbol of its unique mode ofthinking has become an important method of research process and window displays toconvey the meaning of the holiday theme window design studies are needed in thismode of thinking as a guide, to seek a breakthrough and innovative design approach.The issue surrounding the concept of semiotic theory and design methods for theholiday window design themes were discussed. Through the window of holidaythemes related to the design, semiotics literature reference, describes the designprocess of thinking path and symbols of the holiday theme window design, combinedwith domestic and international clothing brands symbolic thinking analysis of readingfestival theme showcase outstanding cases on holiday theme design Showcase symboland expression of the depth of excavation and effective grasp. Specifically, theconcept of the festival theme from the first window design, characteristics relatedareas of application starting on the festival theme window design and sign relationsare discussed, elaborated on the concept of symbols, classification and symbols ofthe holiday based on the analytic symbolic in the window presentation of cultural andtimes, as well as personality traits holiday themes embodied symbol design showcasefestival commonalities and brands. Then, the festival features the theme showcase elements of the symbol, using methods typical design features of the holiday themewindow design and characteristics under the symbol innovative angle, segmentedpattern symbol design detailed study concluded, and through the clothing brandfestival theme the case design of the study and validate the feasibility summary ofreality, the symbolic way of thinking summarize the actual practical use in windowdesign, develop ways of thinking and innovative angle window design.Theory and practice of the subject using methods designed to showcase thefestival theme design into semiotics thinking to guide and optimize the clothing brandholiday theme window design, which will help to improve the artistic and culturalsense of the value of the domestic garment enterprises window design.