The Image Of Hello Kitty And Female Consumption Psychology

The image of Hello Kitty has been the focus of customers since it was launched by Sanrio Company in 1974.After three generation designers' correction and improvement,it has changed into a lovely and nifty image which is admired and liked by many female customers.In a rapid changing business jungle,Hello Kitty,as Japan's most profitable art image and one of world's five cash cows,it relies on its sharp judgment and correction and successfully becomes a evergreen tree in commercial tide.Because of the female consumers'unprecedented attraction towards Hello Kitty,today it is not only a product symbol,but also a symbol of pretty and cute young women.What's more,it is a symbol of Japanese culture.As fashion icon,Hello Kitty also has influence on the world fashion trend.This thesis is based on the aesthetic knowledge and female consumption psychology as assistant,through an in-depth study of Hello Kitty's image and history,to analyze the hit phenomenon why Hello Kitty image causes female consumers favor.And an in-depth research of the impact Hello Kitty on female consumers as the starting point,combined with various types of female consumption psychology books,the thesis is to discuss and explore the interaction between the female consumption psychology and Hello Kitty image.The thesis main idea includes the following parts:Past and Present of Hello Kitty,Date analysis of a questionnaire,Interaction between the female consumption psychology and Hello Kitty phenomenon,Analysis the creation node of Hello Kitty image and put forward feasibility discussion and personal opinion towards the relevant types of commercial cartoon image's creation in our country.