Research On The Design Of Commercial Brand Cartoon Image

In this paper,the author takes his own creative experience as the main body and takes the original cartoon image design as a case to analyze the whole process of building a commercial brand cartoon image.There are three chapters in the design report.The first chapter mainly expounds the background of the design of "Chang Yi" cartoon image,analyzes and expounds the cartoon images under the current popular commercial brand,and summarizes their modeling,expression,artistic style and so on.The meaning,purpose and method of the design are expounded.And define the related concepts.The second chapter,the "esurfing" cartoon image of a full series of design.The design process is sequentially split and analyzed.The whole series is designed as follows: basic modeling,expression illustration,derivative illustration,GIF dynamic expression pack,holiday illustration,and various derivative products.The third chapter summarizes the results of the design scheme,thinking and summarizing the subject of commercial brand and cartoon image.