The Contextual Analysis And Communication Strategy Of The Folk Cloth Art In The Yellow River Basin

The folk cloth art is not only the typical folk art in the Yellow River basin,but also the effective carrier of the life wisdom of the Chinese people and the traditional Chinese culture.The ingenious peasant women make the most use of their creativity in their spare time to create the lively and colorful folk cloth art.The beauty of the folk cloth art lies in not only the splendid shape and bright color,but also the art-making thoughts,the oriental ethics and the spiritual emotion it conveys.The life art and art life it carries contain plentiful folkway resources which provide the modern society with continuous humanistic nutrients,which is the most precious part of the folk cloth art in the Yellow River basin.This thesis fully explores the cultural motif that hides behind the folk cloth art in the Yellow River basin through studying the folklore context,the cultural context and the industrial context from the perspectives of folk communication,cultural anthropology,economics,industrial art and other subjects.The folk cloth art in the Yellow River basin is not only a study of the subject theory and an art handicraft,but also a happiness art concerning the modern life.The happiness comes from the strong maternal theme of reproduction and the auspicious theme of guarding life in the folk cloth art.It conveys the philosophical thought that man is an integral part of nature and the concept of abstracting from viewing,which can remodel the ancient cultural gene that the people in the present times lost.At the same time,this paper draws the outline of the industrial development of the folk cloth art based on the analysis of its inheritance and development.It evolves from the simple consumer goods of the tourism economy in the mass tourism era to the visual reference element of the creative design and virtual display of modern commodities in the social transformation period and then to the integral part of the poetic industry when the industry pattern evolves to the development stage that economy,society,environment and individuals develop harmoniously.These three stages have different characters and communication strategies.The effective measures that radically improve the blood-making function of the system and the lively inheritance of the folk cloth art are to refine the humanistic mining the folk cloth art contains by the scientific location of its poetic connotation,to make use of the mass communication to finish the transition of the modern context of its symbols,to build the handmade community and introduce it to the life of average Chinese people,to promote the deep integration of the economic increase,social progress,environment improvement and so on.