Font Dynamic Design Research

The development of human social science and Lifestyle changes promote the development of art and design?With the development of digital media and the arrival of the information society, the transmission of information have taken place great changes,and the involvement of various thoughts and technology makes visual communication field more and more diversified and comprehensive, lead to the audience visual demand for font to produced a change—— from static to dynamic. Font of dynamic design is not simple addition of font and dynamic, but the content of the message from static to dynamic change; Is one way of information communication alternation for all-round interaction. Time and movement intervention in dynamic font brings out narrative characteristics and the rich unique appearance, so designers have a broad space for performance, also faced with more challenges.The expression form of dynamic font kept static font aesthetic rule, and join the rich, fills moves the feeling and the rhythm of the form of movement. The audience through the media to obtain information from the dynamic font, and the audience obtain the unprecedented experience in this new form of visual communication. This paper in Chinese and English two kinds of dynamic font as the research object, combined with the dynamic font design cases,analysis and synthesis, induction, sorting of the research. First of all, the paper analyzes the dynamic font the development background, research value and application of the status quo,and describes the dynamic font from static to dynamic development history and background,sums up the dynamic font of the three types, shows the creative design field of the dynamic font. Later, through analysis the case of the dynamic type design in both English and Chinese,this paper studied the dynamic type of the most important factor——movement, discusses the dynamic font movement constitute elements, including strokes, structure, form, space, color,texture, the voice, the actua and scenes, these elements of harmonious integration constitute the dynamic font. Then, concludes the dynamic font of movement form law, analysis of how to use dynamic font composition rule, use the basic motility, nonlinear time, broad scope,precise semantic elements, real-time interactive, integration designer's creativity, to express the dynamic font dynamic beauty with accurate and clear, concise, vivid image personalization to convey emotions. Then from the structural beauty, form beauty, artistic conception beauty,rhythm beauty four constitute the principle to analyze the dynamic character of the dynamic beauty. Finally, the paper makes a summary, and looks forward to the future development of dynamic font.