Study On The Optimization Of Red Live-Action Performance In Shaoshan City Based On Tourist Perception

Shaoshan city is the hometown of Comrade Mao Zedong,who is the great leader of Chinese people.Shaoshan is also the national red tourism classic scenic spot,and the first brand of red tourism in our country.Nowadays,Shaoshan is facing a serious problem of transformation and upgrading in tourism industry development.Live-action performance as a kind of new formats gives tourism industry new additional functions and stronger market competitiveness,realizing the upgrading and extension of tourism industry chain.Shaoshan city timely releases large red live-action performance China Out of the Mao Zedong.This performance is becoming the cornerstone of changing the tourism pattern in Shaoshan,and the tripping point of development transformation and upgrading of Shaoshan tourism.With the advent of numerous live-action performance projects in China,serious homogenization tendency has already affected the healthy development of the real performance industry.On the road of sustainable development,Shaoshan city red-action performance China Out of the Mao Zedong is also facing the problem of cultural inheritance and innovation.Based on the perception of tourists as the breakthrough points,and through the questionnaire survey,the essay analyzes the project of Shaoshan city red live-action performance China out of the Mao Zedong.The results show that Xiangtan city as the center of the Changzhutan area is the core tourists market of Shaoshan city red live-action performance China out of the Mao Zedong.Unit(or school)and travel agency group is the most important way of travel.Backpacking and self-driving way is in the growth stage.There is diversity ways for tourists to get reference information,such as the network media which is acting the leading position,the school(or the unit)should not be overlooked,travel agency recommendation,relatives and friends introduction,television and radio is also important.Mobil client market is relatively low,but the rising momentum is strong.Most of the visitors came to Shaoshan to watch the red live-action performance and returned quickly,making a limited consumption.Performing content is basically fixed,visitors are easily to prone to aesthetic fatigue,and it is difficult to become repeating customers.The acting quality also has some flaws,especially the red live-action performance will only replace the “static viewing tour” into “static experience tour”.Tourists have been blocked out of the living sites,only can experience,not able to participate in.Performing arts and Shaoshan tourism area overall linkage and integration is not enough,and shows a relatively small stimulates of the tourism economy.Therefore,the essay puts forward the basic strategies of optimization Shaoshan redlive-action performance China out of the Mao Zedong.That is to perfect the content of the red live-action performance,to improve the quality of the red live-action performance,to enhance the participation of the red live-action performance experience,to strengthen the overall linkage of the red live-action performance and the Shaoshan tourist area,to develop the red live-action performance market.