Less Is More-The Design Ideas Of MUJI Ceramic Ware

MUJI is a Japanese grocery brands, in Japanese for good product without brand logo,it pursuit concept of simplicity, environmental protection, people-oriented, so it is popular all over the world. Its products with as many as seven thousand, of which, the pottery as a member of this big family, is playing an important role.MUJI ceramic ware is developed with strong local culture and national spirit is rooted in the muji ceramic ware design ideas, in colour respect, thousand of Sen rikyu proposed:colorless, white is the most pure and most colorful, advocating plain and natural color is one of the most important features in Japanese traditional aesthetic idea,in the ceramic ware of MUJI, heavy use of white, the essence of natural color and material, from the bone porcelain, porcelain and white porcelain, color is close to white.MUJIramic ware on the design of the shape, with concise, simple, exquisite combination of practicality and aesthetics, will guide the masses in the idea of green natural evolution to the public's attitude towards life. Japanese famous folk art theorists made himself once said, vessel is often need to use in our daily life, so, it should have public, polymorphism,cheap and ordinary, and so on, some of these vessels live with people, to the life of people passing a simple, kind, the true value and spirit of good quality, it is a vessel should have virtue, and muji ceramic ware is to meet the "virtue". Under the devout of zen spirit demands, it is derived is inclusive of all things of the world, part of the vessel from the various details leads people to pay attention to subtle beauty in life, to feel the beauty, consumption affordable beauty.Modelling and color pottery vessels are muji aspiration of mass transfer of visual information, so this kind of simple visual language, and the rich meaning behind the "less", namely "more" ? It is well known that the roots of Japanese culture in China, and the soul of so this kind of simple visual language, and the rich meaning behind the "less",namely "more" ? It is well known that the roots of Japanese culture in China, and the soul of Japanese culture is zen. Muji ceramic ware the passed as fresh as spring breeze, the style of quietly elegant is also affected by the zen thought. Zen thought core is "nothing",treat things must not persistent, think "empty" is basic attribute of things. Therefore, zen thought ignored all the performance of the external things, feel too flowery appearance can a presumptuous guest usurps the host's role, to attract people focus too much on the root of the outer and ignore the inner. So, when we were watching MUJI ceramic ware found that in terms of form or color is simple and inclusive, it is more than just pass by the vessel itself, more of a vessel conveys thought simplicity, naturalness and spirit ofinclusiveness.