On The MuJi Design Ideas And Marketing Concepts

Nowadays, more and more brands have been presented in front of people. And people strengthen their awareness of brands continually as well, every aspect of people’s daily lives is marked by a variety of labels, frames and regulated as a fixed model. The value and vain consumption concept among different social class have influence on every brand, but they often cover up and ignore the people’s true feelings. With the development of society, there is a polarization phenomenon between luxury-goods and cheap brands whereas this phenomenon is criticized by the society these days; in the meantime, we should keep a reasonable balance of the goods between maintaining the livelihood and improving the quality of life. Therefore, MUJI, a unique and fresh brand is derived from this intersection of those two totally different positions."MUJI" as a local brand from Japan has more than5,000kinds of commodities. In fact, this is not the meaning of the brand but rather a lifestyle and attitude to the life. It places more emphasis on "no brand, good quality products" with the expression of monotonous color. The idea of "MUJI" disagrees with the outstanding of its own characteristics or with attaching to a particular aesthetic sense on the brand, the brand always leaves the external decoration behind, continues to simplification, removes the mark and other unnecessary process and color as well, just utilizes simple packaging and common materials. All of these idea attempts to recover the things in the easiest way and to be user-friendly.The first part of article describes the designing ideas of MUJI, the background of marketing concept, purpose, meaning and research methods and moreover the whole article is on the basis of theory. Secondly, the interpretation of MUJI mainly highlights the characteristic of brand which pays more attention to a typical sense of green designing ideas. Furthermore, through the analysis of MUJI’s design and marketing concepts, the article discusses the inspiration of those ideas and concepts which has impact on Chinese future design and whether there is another "MUJI" which will be created in China in the future or not. The article has in-depth analysis of MUJI----a brand which combines with traditional and modern, local and international, simple and stylish, business and culture and those avant-garde design ideas has influence on contemporary designers as well.