The Research On Participatory Culture In The Internet Environment

The emergence of the internet has brought us into the informative,digital,social network era.The audience's identity and status has transformed from a single consumer to a set of producers,consumers,communicators,marketers in the new media environment.Therefore,the media culture has correspondingly changed under the age of the Internet: that the audience participate and create the huge content are connecting,sharing and recreating in media platforms,and are forming a kind of media culture named participatory culture based on collaborative creation and the purpose of sharing.In the context of the Internet,the "participatory culture" is the research object.Through combing the research process of Jenkins,and considering the research of participatory culture of other scholars at home and abroad,we discuss the results and deficiencies of existing research.Then,from the characteristic of participatory culture in the traditional electronic media,we analyze the change of the participatory culture in the Internet environment.Aiming at the effects of new communication technologies,we discuss the change of communication pattern of audience participation in entertainment based on interest group participation,the participation of knowledge production,the change of social and political participation.Besides,we analyze new features contained in the participatory culture : involved pan-entertainment and politicized,circle and collaborative of participatory culture,subculture of the mainstream,participatory culture and participatory economic integration.Finally,we discuss the effects of participatory culture comprehensively from the aspects of knowledge,cultural production,communication and consumption,social cultural forms and the thought of administrator.Through studying the new features and new influence brought by the change of connotation of participatory culture in internet environment,we enrich the theoretical research of participatory culture,and provide a forceful guidance for the further study.